Radisson Hotels & Resorts, the beneficiary of a major relaunch by mothership Carlson Hotels Worldwide, will be split into two brands: Radisson Blu and Radisson Green.
Positioned as “upper upscale”, Radisson Blu properties will be located in primary gateways, while Radisson Green will be situated in secondary cities. But both will reflect the new “Yes, I can!” service philosophy conceptualised to re-engage loyal customers and attract new ones, Jean-Marc Busato, managing director, Asia-Pacific, Carlson Hotels, told Business Traveller.
“Radisson is our core ‘bread and butter brand’ in the region,” Busato said. Carlson is also famliar to Asian travellers through its Regent and Park Plaza network.
Of the 90 Radisson hotels in the global pipeline, 37 are Asia based, and majority are expected to be fall under the Radisson Blu label “because most properties in this region tend to be upper upscale,” Busato observed.
At the Carlson global conference yesterday in Orlando, Florida, product enhancements were unveiled such as the five different room designs to be rolled out across all Carlson brands: Relax, Naturally Cool, New York Mansion, Ocean and Urban. All share a vibrant and contemporary feel but are designed to be extremely comfortable. The enhanced guest touch point is labelled as Business Class promising conveniences such as the three-hour laundry service. A new bed option is also expected to be launched.
For more about Carlson Hotels, visit www.carlsonhotels.com
Margie T Logarta
